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A Brief History of Brewing in Evansville, Indiana
F.W. Cook
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Cook & Rice, City Brewery
1853 - 1885
F.W. Cook Brewing Company
1855 - 1933
F.W. Cook Company
1933 - 1955




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Rice and Kroener established the first brewery in Evansville in 1837. Histories say they split, Rice going with Cook in this subject brewery and Kroener ending up with two breweries, one with his son and one with a man named Bittrolff.
City Brewery was founded by Frederick Washington Cook and Jacob Rice at 11 NW 7th St. Known as Cook & Rice City Brewery until 1885 after Rice's death. Upon F.W.'s death in 1913 (at the age of 81) his son Henry ran it until his death in 1929. Then Henry's brother, Charles Cook, took over.
F.W. Cook was also the president of the Evansville Suburban Newburgh Traction company - an interurban railroad - and Cook Realty which operated Evansville's largest amusement park.
There was a tavern, The Rathskeller, in the basement of the brewery building (postcard below).
The Louisville & Nashville RR took a case to the U.S. Supreme Court in 1912 against Cook because the L&NRR refused to accept shipments from Evansville to dry counties in Kentucky. Cook had won in the Circuit Court and received an injunction forcing the L&NRR to ship kegs and cases of beer.
The plant was closed during Prohibition.
The reorganization in 1933 was done to include the purchase of the abandoned downtown Evansville railroad line of the remains of the Evansville & Princeton Traction Company. This third-mile section of track down 9th St. linked the brewery to the Chicago & Eastern Illinois RR yard at 9th & Division Sts. The new railroad was called the Cook Transit Corporation and had one "box motor" electric locomotive. A 2-person crew would switch out the brewery twice daily - between 15 and 25 cars, Monday through Friday. A replacement locomotive was bought in 1947. This 1915 GE electric unit was retired when the brewery closed and is now at the Transportation Museum in Noblesville.
In 1935 & 1936 they sponsored a semi-pro baseball team, Cook's Glodblumes.
In 1948 Tony Hulman of Indianapolis Motor Speedway fame bought controlling interest. After the workers went on strike he closed it.
The Evansville Jail and Courts building now occupies the site.
Their Goldblume brand was brewed in other locations until 1972 and revived by the 1988-1997 reincarnation of the Evansville brewery. F.W. Cook also brewed Tropical Extra Fine Ale.

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Sterling
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Ulmer & Hoedt
1877 - 1884
Reitman & Schulte
1884 - 1886
Fulton Avenue Brewery
1886 - 1894
Evansville Brewery
???? - 1894
Henry Schneider brewery
1863 -
John Hartmetz Brewery
1877 - 1893
Evansville Brewing Association
1894 - 1918
Sterling Products Co. during prohibition.
Sterling Brewers Inc.
1933 - 1964
Sterling Brewers Associaiton (Associated Brewing)
1964 - 1972
G. Heilman
1972 - 1988

(photo courtesy
Bruce Mobley)



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1) In 1877 Ulmer & Hoedt bought another, older, brewery at 330-430 Fulton Ave and renamed it.
2) In 1863 Henry Schnieder started a brewery that went through many hands and several bankruptcies. It was sold at sheriff's auctions in 1869 and 1876. In 1877 John Hartmetz bought it.
The John Hartmetz Brewery was located on Babytown Hill (Harmony Way). John had come from Louisville where he and his brother, Charles, had a brewery. Legend says they flipped a coin to see who would stay in Louisville and who would move to Evansville.
Brother Charles died in 1888 and the Louisville brewery was sold to John Oertel in 1892.

Hartmetz Brewery
n 1894 John Hartmetz moved his family back to Europe and his son, Charles F. Hartmetz inherited the operation and used it to bring together 3 Evansville breweries to form the Evansville Brewery Association. This Association was reportedly the result of a price war between the larger F.W. Cook brewery and the non-affiliated breweries in town.
The main office went to the Fulton Avenue Brewery and the others were eventually closed.
Charles F's younger brother Otto eventually became the master brewer and was affiliated with the company until he retired in 1956.
Charles and Otto Hartmetz, along with the mayor of Evansville, Charles Heilman (irony only), were major stockholders in the Simplicity Auto Company from 1907 to 1911. The brewery modified one of the cars to be used as a beer delivery truck.
They established a branch sales office in Indianapolis in September, 1913. The address was 402 Majestic Bldg., telephone 1438. They did both store and home delivery.
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". . . the Evansville Brewery prevented an Evansville saloonkeeper from getting a new license from the county commissioners because he allowed women in his saloon." - The Fort Wayne News, Dec 20, 1909
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"It's Square Up to The Beer Drinker.
Citizens of Indianapolis now privilege buying and drinking the famous brews of the Association. For several weeks we have given the public our beers that could be drunk with pleasure and real sound logical reasons at that. We have avoided cleverly constructed but deceptive advertisements and have struck out plainly and truthfully. We have endeavored to take the consumer into our confidence.
Thousands evidently have been favorably impressed with our frank statements and the excellent and enjoyable qualities of our beers because the demand for them is larger than expected. Our draught together with our famous bottled and are now on sale in many stands throughout Indianapolis. Every bar in the city will be supplied in the next weeks.
Our STERLING Bottled Beer
The most uniformly satisfactory beer"
- Ad in the Indianapolis Star, Oct 8, 1913
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The company renamed itself, like many others during prohibition, and made soft drinks, near beer, and malt extract (which was used by illicit homebrewers). After prohibition it was reorganized and renamed.
In the 1930s they brewed Sterling and Lug o' Ale brands.
From 1933 until 1936 they produced Drewrys beer for Drewry's U.S.A., a subsidiary of Drewrys in Canada. In 1936 Drewrys bought the Meussel brewery in South Bend, Indiana, and moved their production there.
Around 1935 they sponsored a semi-pro "colored" baseball team called the Sterling Beers.
In 1937 they built a second brewery in Freeport to increase production. It made 50,000 bbl per year in addition to the 500,000 made in Evansville. They closed this plant in 1939, the same year Charles F died.
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"MAKE MINE STERLING
Since STERLING beer brewed in the big EVANSVILLE BREWERY is again available in this territory, more and more people are asking for STERLING.
STERLING PILSENER BEER is one of America's Finest. All STERLING beer is brewed by the big brewer at EVANSVILLE, INDIANA, one of the best equipped breweries in the world.
Here are few places where you can buy STERLING: Wilson Tavern The Brunswick Harris Grocery Clarno's (Orangeville) Minert's (Davis) Pela's (Rock City)" - Ad in the Freeport (Illinois) Journal-Standard, Sept 22, 1939
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"THIS BEER IS LOW IN CALORIES!
BEERS are brewed in many ways, from many formulas. Applying the most advanced brewing methods, using nothing but natural beer ingredients, STERLING gives you a beer LOW in calories. NO sugar, or glucose, or fattening syrups are used. Its true beer flavor is crisp and refreshing, and your pleasure is increased the knowledge that an 8-ounce glass is no more fattening than many beverages you often drink.
So to be sure of double satisfaction, ask for STERLING. ONE OF AMERICA'S FINEST BEERS STERLING BREWERS, INC., EVANSVILLE, INDIANA - Ad in the Valparaiso Vidette-Messenger, July 26, 1940
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Sterling merged with the Associated Brewing. Co. group of Michigan in 1968 and it passed to G. Heileman in 1972. Sold to Evansville Brewing Company (below) in 1988 after G. Heileman closed the plant due to over capacity in its other plants.
After G. Heilman bought the company the plant was used to make many of the brands they acquired from other breweries including Cooks from Evansville, Champagne Velvet from Terre Haute, and Drewrys from South Bend. Others included Drummond Brothers, 9-0-5, Falls City, Lederbrau, Pfeiffer, Rheingold, Tropical Ale, Weideman, Katz, Bavarian, and Prager Bohemian.
Mickey's, famous for the "big mouth" bottles, originated at Sterling and is reputed to be named after the wife of the president of Sterling Brewers. It is now part of Pabst via Stroh's.
The Sterling brand is now owned by Pittsburgh Brewing.
Sterling had a Rathskeller (picture below taken from a postcard).
The EBA's office's Brucken's Annex, built in 1894, is in the Indiana Register of Historic Sites and Structures. The brewery has been demolished.
more info
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Evansville Brewing Association
Evansville, Indiana
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Mammoth New Bottling Shop
Evansville Brewing Ass'n, Evansville, Ind.
"Sterling" & "Rheingold"
Completed June 1, 1914
Dimensions 110 ft x 250 ft - Four Story and Basement The most complete beer bottling plant in the United States. Modern and perfect in every detail. Hygiene, sanitation, and pasteurization are here practiced along the highest scientific lines. Visitors Welcome.
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Another note about some Evansville brewers
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"REFUSES ORDER OF EXTRADITION
Governor Ralston Declines to Send Seven Evansville Brewers to Tennessee to Face Prohibition Law Indictments.
FLAWS IN PAPERS ALLEGED
Attitude Is Based on Errors in Legal Documents
No Evidence That Indiana Men Are Fugitives.
Governor Ralston yesterday refused to honor papers from Governor Ben W Sooper of Tennessee, for the extradition of seven Evansville brewers who are wanted at Memphis on grand jury indictments charging them with violation of the "four mile" state prohibition law of Tennessee.
The men sought by the Tennessee authorities are Charles F. Hartmetz, John Wlmberg, Gust C Meyer and Charles Ullmer, who are officers of the Evansville Brewing Association, and Henry E Cook, F W Cook and G M Caussman of the F W Cook Brewing Company, Evansville.
Papers Declared Faulty.
The extradition of the Indiana men was denied because of gross Irregularities in the papers, but, even with the papers presented in proper form, it's probable that Governor Ralston would have refused to honor them, because there is no showing that the men were inTennessee at the time of the commission of their alleged, crime and that they actually are fugitives. The Governor cites court decisions to sustain his contention that he can not legally allow the extradition of an Indiana man unless there is a showing that that man fled from the state." - Indianapolis Star, July 12, 1914
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Evansville Brewing
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Evansville Brewing Company
1988 - 1997




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A group of local investors led by three founding owners, John Durnin, Mark Mattingly, and John Bzeznski, re-opened the brewery after G.Heileman closed due to over capacity. The brewery re-opened on September 21, 1988. The local investors wanted to retain the employee base of the plant.
The brewer was Ken Griffiths and the plant had a 1,200,000 bbl annual capacity. They employed about 90 people. The CEO was Mark Mattingly and at the time of the bankruptcy Steven Cook. Headquarters was at 1301 Lloyd Expressway.
Evansville made Cooks, Wiedemann, Drewry's, Falls City, and Sterling beer and brewed beers under contract for many marketing companies including Frontier Brewing (the first Certified organically brewed beer in the US) (Norway IA), Rainbow Ridge Brewing (Marietta GA - White Ridge Wheat Beer), State Street Brewing (Chicago IL). They also made "novelty" beers for the likes of 1990's Bicycle Beer's Veri Berry, Misty Lime, and Apricot Stone for a marketing company in Michigan.
Birell was made in the 1990s, licensed from Hürlimann Brewery in Zürich, Switzerland. Other brands included Coldsburg Gray, Evansville, Gerst, John Gilberts, Gringo Light, Hey Mon, Hoosier Red, Jackaroo, Joe's Freakin, Lemp, Lemp Light, Mo's Maxin, New Fontier, River City, Riverfront, Sainsburys, and Zebra.
The Lemp brand was first made by Adam Lemp in St. Louis in 1838. It is said to be the first lager beer in the western hemisphere. In the late 1800s and early 1900s Lemp (not Anheuser-Busch) was the largest selling beer in St. Louis. After a number of tragic things that occurred to the Lemp family Busch took over the #1 slot. The Falstaff shield was modeled after the Lemp shield after prohibition.
By 1994 Evansville Brewing sold almost 40% of it's beer overseas.
Declared bankruptcy and closed on October 1, 1997. The brands were sold to Pittsburgh Brewing.
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Others
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The 1868 Business Directory for Indiana lists 12 breweries in Evansville:
- City Brewery, Cook & Rice. On 7th, between Main and Sycamore Streets
- Evansville Brewery, Stumpf & Eisenfelder. At the corner of 6th and Ingle Streets
- Fahnley, Kuhn, and Co. At Bunker Hill with an office at 85 Main St.
- Franklin Brewery, Fred Weber & Bro. At the corner of Franklin and 4th Ave.
- Fulton Brewery, Bittrolff & Kroener. At the corner of 8th and 5th Ave.
- Old Brewery, Kroener & Son. On Fulton Ave between 5th and 6th Streets.
- Olive Branch Brewery, owned by Joseph Jauch. On 11th, near C.C. Springs
- Union Brewery, L Rice & Co. At the corner of Vine and Canal
- One owned by George J Fisher at the corner of Franklin and 9th Ave.
- One owned by Jauch & Hirschberger. On Market between John and 4th Streets.
- One owned by Philip G Klapper. At the corner of 12th Ave and Franklin
- One owned by Henry Wingert at the corner of Pearl and Front Streets.
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William J. Wittekindt Brewing Co. Inc.
1937 - 1940
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"Evansville's newest and third brewery" was the William J. Wittekindt Brewing Co. Inc. It was at 11 S. Kentucky Ave.
Brands included Hi Hop Beer and Wittekindt Muenchener Beer.
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| Main Street
1996 - Present

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Brewpub attached to Turoni's Pizzery which dates to 1963. Brewing operations added in 1996. Brewer Eric Watson set the standard and formulated most of the beers. He left in 2004 and was replaced by Jack Frey.

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Firkin Brewpub
1997 - 1998
The Little Cheers
2004 - Present
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At 329 Main St. Evansville, installed a small brewhouse in the old bank vault for brewer Nathaniel Cruise. This venture did not last long.
The Firkin was resurrected in 2004 with the same equipment and same brewer but a new name.
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Copyright 2004, 2006, Bob Ostrander
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